The Best Cold Call Script Ever [Template]

Why would you need a script for making a cold call? Consider this: You have your list of names and phone numbers. Before the end of the day, you need to make 100 calls. Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial.

cold call; a person making a phone call with an empty piece of paper in the back <a href=to take notes" width="595" height="400" />

Imagine how stressful it would be to go into each of these calls without direction. Now, imagine what you could accomplish with a script that’s clear and persuasive. Here, I’ll share more about cold calling and show you what a typical cold call looks like — plus what I consider to be the best cold call script ever.

(If you're in a hurry, skip to the script or download free sales call templates.)

Table of Contents

What is a cold call?

A cold call is when sales reps reach out to a potential buyer who's never interacted with them or their company before, with the intent to sell a product or service. Cold calling typically makes use of a sales pitch script to ensure reps sell the product effectively. It's a common practice in outbound sales.

30 Free Sales Call Templates

Have better conversations with your sales prospects using these free templates.